Fish and other sea creatures entangled in all kinds of packaging, litter that lasts longer than a human lifetime. Plastic is negatively featured in the news in many areas. Plastic being banned in more and more countries, in more and more places and in more and more applications. Whether this is justified? That is a broad question. The fact is that it is important for people to assume responsibility. Responsibility for not simply pushing a usable material aside and seeing it as waste. Unfortunately, this responsibility is not always adopted by society in general. That is why it is good that in more and more countries recycling is an absolute spearhead. You and we together can take responsibility for this. By realising the most advanced recycling facilities for plastics. And by ensuring that awareness no longer leads to plastic ending up everywhere and nowhere, but rather in the systems that make reuse possible.